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Penthouse - PENTHOUSE came onto the scene in London in 1965, by Bob Guccione, who hinted with the very first mailing that priests, convents and members of the Parliament needed a little titillation too. By 1968, PENTHOUSE was outselling Playboy 2-to-1 with the boys in Vietnam, so Guccione decided to take America by storm, moving headquarters to New York City in 1969. To announce the magazines stateside arrival, he took out the now infamous full-page New York Times We are going rabbit hunting ad.